The Defiance Of Gender Stereotypes - 933 Words

Naomi Mash Mr. Cole Honors English III 15 October 14 The Defiance of Gender Stereotypes in Fitzgerald’s, The Great Gatsby Throughout the 1920’s, before Women’s Suffrage, women were viewed as inferior, as well as subordinate to males because of many years of patriarchal dominance. In F. Scott Fitzgerald’s, The Great Gatsby, women are seen as lesser by the male characters, yet show a great sense of power and domination over the actions and storyline. The major plotline of Gatsby’s love for Daisy and the American Dream circulates around the mere factor of the power women have over men. Fitzgerald’s portrayal of women parallels with the 1920’s societal reflections on how men are viewed as dominant, whereas women are treated as second-class citizens. Daisy, Jordan and Myrtle are portrayed poorly through their insouciant view on the world, objectification by their male counterparts and their narcissism, but defy the stereotypes of the 1920’s. In The Great Gatsby, the characters, male or female, let their narcissism control their actions and get the best of them. Daisy is shown to care more about herself than her daughter, flaunting off the child as an object of, not pride, but a reflection of herself. Daisy remarks, â€Å" All right...I m glad it s a girl. And I hope she ll be a fool -- that s the best thing a girl can be in this world, a beautiful little fool (Fitzgerald 21), showing that she is aware of her own narcissism and marginalization, yet how she chooses toShow MoreRelatedEssay on Gender Stereotypes in the Merchant of Venice884 Words   |  4 PagesThemes in the Merchant of Venice Gender stereotypes are not a modern notion and as such expectations and limitations have always existed for both men and women. Fortunately women, who have formerly beared great burdens of discrimination, now have very liberated roles in society as a result of slowly shifting attitudes and values. 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Men believed that women were objects who just cooked meals, cleaned the house, and bore children while society just accepted these degrading roles. William Shakespeare extensively reinforces female stereotypes by presenting the deathsRead MoreThe Hunger Games By Suzanne Collins1454 Words   |  6 Pagesnorms, and her relationship and eventual romance with Peeta show the defiance of traditional gender roles in romantic relationships. Katniss and Peeta redefine gender roles in The Hunger Games as she stays true to her raw looks and personality, he embraces thoughtfulness, and as they both take on different romantic roles than society normally sees in romantic relationships. Scholars, Lem and Hassel, argue that there are gender roles seen in media, but I would like to go farther to say that kindnessRead MoreGender Roles Are Becoming Increasing More Malleable1296 Words   |  6 PagesGender roles in society are becoming increasing more malleable. 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Gender is a social construct that is manufactured by the media in order to guide the masses towards thinking and behaving in a way that is perceived to be accurate. â€Å"Gender is not something we are born with, and not something we have, but something we do—something we perform†Read MoreDorothy Parkers Bold and Controversial Legacy and Writing Style1579 Words   |  7 Pagesseveral dimensions—gender and expectations, format and content, humor and serious issues—that makes her work so complex. Parker’s defiance of her gender’s norms in her poems creates a very interesting tension within and outside of her work. She is very much set against taking the expected route of female writers. According to Julia Boissoneau Hans in her article, â€Å"Whose Line is it Anyways? Reclamation of Language in Dorothy Parker’s Polyphonic Monologues,† Parker ignored stereotypes â€Å"both in her subjectRead MoreWhale Rider Movie Review1303 Words   |  5 Pagesresonates the theme of this movie. Throughout time, gender roles have determined how man and women act, dress, their choice of occupations, interactions with each other, their thought processes and decision making; media, in general then reinforces these conventional ideas. Kellner notes that â€Å"radio, television, film and the other products of media culture provide materials out of which we forge our very identities...† (Kellner 1). Gender stereotypes are developed from these perpetuations on how a manRead MoreThe Issues Of Multiculturalism And Diversity938 Words   |  4 Pageshave concerning colored children. One teacher explained that the students cause her to be mean to them based on their behaviors. However, this teacher does not stop to reflect about why the students may be misbehaving or if the actions were truly defiance or another form of misbehavior. The most telling part of this is when the principal asks the teachers why they believe children of color perform much lower than White children. When the principal asked the teachers to read the synopsis on why the

Retail Max Study - 950 Words

RetailMax Study Leadership, Ethics and Policy Class Grand Canyon Univsersity The two case studies of RetailMax provided a very thought provoking situation that is very relatable to the everyday business world for leaders. The case studies displayed the decision, emotion and struggle that Kessel had to face while determining what he could offer to Archer for her to join his team. Mangini had the monetary benefit, but was not able to offer personal satisfaction that Archer had established for herself. Potential power is something that both Mangini and Kessel had in this situation. Each had different aspects of potential power, but both used it to his advantage whether positive or negative. Mangini has†¦show more content†¦An external applicant would not know of the debate and decision of deciding between the two jobs offers. He or she would not know the social structure and the company. This would be a positive benefit due to the fact that if Archer chooses one of the positions, either Kessel or Mangini will have hard feelings towards Archer or the other party who she decided to take the job. Mangini made the decision seem as a competition when he challenged Kessel to â€Å"win† Archer’s decision. Kessel should appeal emotionally to the benefits of the position to Archer. Kessel’s position is one that is a long term career move where she would have longevity with the company with the opportunity to move upward within the organization. This position also gives her the leadership opportunity that she desires, as well as nominal travel. She would be basically stationary which would be very welcome to her after her long stint of extensive travel for RetailMax. This case study allowed for a real possible situation in the realm of leadership. I was able to analyze the situation with enough information to form an opinion, scenario and outcome for Archer, Mangini and Kessel. I feel this was a touchy and difficult situation and the ultimate decision was Archer’s. This exercise allowed me to see how difficult some decisions are at the highest level of leadership. References RetailMax: Role for Cam Archer by McGinn and Witter, from Harvard Business SchoolShow MoreRelatedRetail Marketing Project: Splash Fashion vs. Max Retailer1138 Words   |  5 Pages[pic] Retail Marketing Project Splash Fashion vs. Max Retailer Dr. Maha Shedid Done By: |Firas Haffar |006000299 | 1. Introduction: 1. History: Splash Fashion and Max Retail are owned by Landmark Group. The group was founded in 1973 as a single store in Bahrain and grew to be one of the biggest retailers in theRead MoreMktg101 Individual Assignment1369 Words   |  6 Pageskeeping the environment clean. Lots of cleaning products are invented to help householders retain house clean. A new type product is developed to reduce house cleaners’ work and make toilet continuous sanitary. This report analyzes the market for Harpic Max 43g, which is a toilet bowl rim block product. Harpic is a brand name of a toilet bowl cleaner. The brand is launched in England in the 1920s and now owed by Reckitt Benckiser which is specialized in the manufacture of cleaner products. The brand isRead MoreMarketing Segmentation of Mothercare1749 Words   |  7 Pagescause loss of brand image and market share. Mothercare The target marketing concept we are going to study is on Mothercare. Mothercare was founded in the 1960s. It is one largest retail brand of UK with over 1000 stores throughout the world. Mothercare usually targets mothers and babies up to eight years. The channels Mothercare normally uses to target customers and advertisements are: * Retail Stores * Interne * Catalogues Marketing Plan Outline The goal of Mothercare is to provide theRead MoreBcbg Swot Analysis Essay1221 Words   |  5 PagesBCBGMAXAZRIA The fashion designer clothing line BCBG stands for bon chic, bon genre. It is a French term that means good style, good attitude. Max Azria founded the line in 1989 and was inspired to bring European sophistication to American fashion. His line has now expanded to shoes, handbags, sunglasses, swimwear, jackets, fragrance, accessories and menswear. The label is high quality, affordable, classic and sophisticated. It is targeted toward women of all ages, shapes and personal stylesRead MoreBcbg Swot Analysis1255 Words   |  6 PagesBCBGMAXAZRIA The fashion designer clothing line BCBG stands for bon chic, bon genre. It is a French term that means good style, good attitude. Max Azria founded the line in 1989 and was inspired to bring European sophistication to American fashion. His line has now expanded to shoes, handbags, sunglasses, swimwear, jackets, fragrance, accessories and menswear. The label is high quality, affordable, classic and sophisticated. It is targeted toward women of all ages, shapes and personal stylesRead MoreColgate Is A Global Marketing Launch Of Colgate Max Fresh1183 Words   |  5 PagesIntroduction Colgate-Palmolive (CP): Colgate Max Fresh – Global Brand Roll-Out This case study examines Colgate-Palmolive’s approach to a global marketing launch of Colgate Max Fresh (CMF) after having shown a record 34.8% value share in the U.S. market in 2005, ahead of Proctor Gamble (PG) which was in 2nd place with 31.6% value share. The shares being strong and their president of global oral care, Nigel Burton, had every reason to be optimistic that the proposed marketing launch plans forRead MoreColgate Max Fresh ( 1 )1536 Words   |  7 Pages Case Study: Colgate Max Fresh (1) Criteria Ratings Pts Situation Analysis, Apparent Issue, Important Facts, SWOT Analysis, Real Issue, Realistic Options, Recommendation, Expected Outcomes Benefits, Method of Evaluation and closing remarks. Full Marks 10.0 pts Mostly Fulfilled Criteria 7.0 pts Somewhat Fulfilled Criteria 5.0 pts No Marks 0.0 pts pts Research: Used Relevant Facts and Statistics, Used External Sources to Support Research Full Marks 3.0 pts Mostly Fulfilled Criteria 2.0 pts SomewhatRead MoreColgate764 Words   |  4 Pagesneed of different segments by offering innovative products. The main objectives of this study is to analyse the existing channel strategies, physical distribution, sales force design and marketing strategies of Colgate Palmolive in India and recommend the improvement if any on these areas. Furthermore the communication strategies are discussed in detail. The communication strategy includes the study of the message strategy, creative strategy, the positioning of various brands of ColgateRead MoreProfessional Summary. Over 6 Months Of Experience As A1118 Words   |  5 Pagesexperience leading operations of a retail stores owned by Foodstuffs New Zealand and have gained strengths in sales, marketing and business development processes. Strong management skills, including staff management, negotiating with vendors, product sourcing, pricing for profit, training, stock maintenance, bulk buying and one off specials and techniques to present the product, forecasting and placing backorders for future. A strong experience in using Retail Management system software (RMS withRead MoreInternational Franchising3953 Words   |  16 Pagestheir operations. Fast-food firms such as McDonald’s. Dunkin’ Donuts, Baskin-Robbins, Pizza Hut, and KFC have franchised restaurants worldwide. Benatton relies on franchised retail stores to distribute its stylish clothing in over 120 countries. And Japan’s Bridgestone Corporation franchises both Bridgestone and Firestone tire retail outlets in the United States as well as other countries. Quinn (1998) continue to explain that franchising is considered to be a relatively low-cost, low-control entry mode

Abdeali Dalal. Dr. Jenkins. History 1301. February 13,

Abdeali Dalal Dr. Jenkins History 1301 February 13, 2017 â€Å"Escaping Salem; The Other Witch Hunt of 1692† â€Å"Escaping Salem; The Other Witch hunt of 1692† was penned and published by Richard Godbeer in 2005. Godbeer expressed his views on what he called basic witch trials in Salem and more importantly, in Stamford, Connecticut Massachusetts. The same year that Salem witch hunt and trials began in 1692, another witch hunt took place in Stamford, the Western Connecticut to when a woman (Elizabeth Clawson) from there was also accused of Witchcraft. These witch hunt and trials took place in colonial Massachusetts during the period 1692-93, whereby, almost 200 victims or more were alleged of conducting witchcraft, otherwise called the Devil’s†¦show more content†¦Two of whom were she mentioned as witches were then put to trial for witchcraft. Questions about whether Kate’s screaming and mostly pain were due to natural or unnatural causes arose. If she were bewitched, how can people believe her story when the mere fact is that her information came from the devi l? These questions still remain as Godbeer reveals through narrative how the judges and the trial were such a legal covert. It was decided that all witches must have posed a tremendous danger to the Salem community and the Stamford, Connecticut that as proving such an invisible matter was almost impossible since they relied on â€Å"the Devils Magic†(Godbeer 89-109) to account for another. The fact that the court used Kate Branch to determine other witches through the same method, the witchcraft; others were convicted from, showed how the courts in Connecticut were controversial and embroil in it on their use of doubtful evidence. Kate’s credibility was questioned by many and this showed that it was almost certain the screams from Kate Brunch were mere natural and had nothing to do with the supposedly mentioned witches who were bewitched her. Using the â€Å"Devil’s Magic†(Godbeer 109-104) others were convicted for, it can be also concluded that whatever information she had given could not have been trusted by the judges since her information came from the same source other witches are accused and convicted for. The author gives his view on this case – Kate Branch as he

Designing Architecture And Urban Planning Essay - 1529 Words

To start off, typology in architecture and urban planning can be defined as the physical characteristics found landscapes or in buildings. As evidenced throughout history, the emergence of the museum as architecture and its topological expansion have been achieved thanks to important moments of creativity. Through creativity usage the ideation of new milestones is reached thus, creating innovative designs that serve as springboards for where architectural projects and the representation that sustains them; are propelled to new standards that gradually try to be overcome with new paradigms. The creativity of architecture plays a key role in the evolution of society. It enriches the world and gives the building or space character. For the decade of the seventies, the Guggenheim Museum in New York became an undeniable iconic contemporary museum. The Guggenheim Museum was the catalyst for a new era of splendor in museums after long years of drudgery. It is extremely difficult to cite som e great architect the second half of the twentieth century has not planned any museum. Another example of a well thought out museum is the Whitney Museum of Art in New York. Undoubtedly, a characteristic feature of these museums is the predominant role, having prioritized and powerful architecture. Thus, this has led to a radical change in the way the public thinks about a museum, its architecture and its role in our culture. The museum was a prototype building destined to be the container forShow MoreRelatedI Am An Architect With The Valley Civilization1451 Words   |  6 Pageshandsome professional experience in my field. Running as a thread through different things I realized that â€Å"Architecture† is not just designing healthy buildings; it is a connection between the individual buildings to â€Å"emotional-infrastructure† like our parks, our roads, public buildings, walkways and many more. From the beginning, I was very much interested in understanding the rela tionship between urban form and trust. As I believe that the way we design our cities has a strong effect how we behave withRead MoreMotivation Letter1090 Words   |  5 PagesMy interest in Architecture has now been so immense that I can say that my duration of 5 years study for the entire course of Bachelor of Architecture has been a ride in wonderland. I completed my Bachelors Degree with utmost sincerity and passion. Architecture has been a new experience to me, so much that none in my entire family is even closely related to Architecture. I got to know about this amazing world of Architecture through my father, an Electrical Engineer by profession. I had specialRead MoreMotivation Letter1105 Words   |  5 PagesMy interest in Architecture has now been so immense that I can say that my duration of 5 years study for the entire course of Bachelor of Architecture has been a ride in wonderland. I completed my Bachelors Degree with utmost sincerity and passion. Architecture has been a new experience to me, so much that none in my entire family is even closely related to Architecture. I got to know about this amazing world of Architecture through my father, an Electrical Engineer by profession. I had specialRead MoreSome of the Aspects of Architecture Essay1425 Words   |  6 PagesThe subject of architecture is sometimes thought to be boring. Many building that we see are simple in structure and design. There is nothing particularly special about the way a simple house or government building looks. In fact many of us may believe that anybody could be an architect. We are ignorant to the rich history of architecture. We are also largely unaware of the amount of education, planning, or intelligence needed to be an architect or design a building. Many also do not take into accountRead MoreMission Statement : Adjustable Healthcare Facilities1198 Words   |  5 Pages Mission Statement: Adjustable Healthcare Facilities A cancer treatment and research center in Houston medical area with multiple functions and adjustability to the market, clients and the developing of the urban will be designed. A series of standardized function modular units, including general and specific ones, will be designed and prefabricated. Unique details and materials will be used for quick industrial manufacture. Also, the site and the geometric layout of the project should be matchRead MoreThe Conceptual Design Phase Of Urban Planning Process Essay1544 Words   |  7 Pagesapproach into the conceptual design phase of urban planning process, to propose a Parameterized Conceptual Design Phase, which consists of three main stages: Analysis, Synthesis, and Evaluation. The developed associative algorithm within the proposed phase represents a computational approach that translates a site’s settings into local attractors for defining urban fabric and generating geometric variations. These variations offer flexibilities to the urban fabric, and provide the designer with explorationsRead MoreDesigning A Design And Building Health Care Facilities For Higher Efficiency And Sustainability979 Words   |  4 Pagesused in all kinds of new buildings. Architects prefer the way of built and design because of the sustainable and economic performances. Also, it is an ideal way to improve the variability of a project significantly to adjust to the development of the urban and growth of the population. Texas has the best health care facilities and medical research institutes in the world and keep growing rapidly for decades. It should be a promising design practice to apply modular construction to design and build healthRead MoreConstructing The Smart Cities - The Design Perspective1534 Words   |  7 Pages†¢Title Constructing the smart cities - The design perspective †¢Introduction Humanity has officially become an urban species with more than half of the global population living in urban areas, and this would increase to 70% by 2050 (Gruen, 2013). To response the living condition, smart city has been touted as a vanguard of strategies for urban development and regeneration. There exists some cities are over age world, while some of them seem immoderately technocratic and instrumental, as they haveRead MoreHistory Of Science And The Natural Sciences1039 Words   |  5 Pagesand laboratories. Since the last years of my undergraduate degree at Rice, I have been interested in the intersections of science and architecture. I completed my BA in two major fields – architecture and civil engineering – and thus have a firm background in both the humanities and the natural sciences. Outside of school, I gained experience in both architecture and experimental physics. At no time did I try to separate my practical training in either field from my more scholarly interests in theirRead MoreBiography Of Charles Edouard Jeanneret, The French Architect, Designer And Writer1748 Words   |  7 Pages1st September 2014 Word Count: 1921â€Æ' Charles-Édouard Jeanneret-Gris, better known as Le Corbusier, was a Swiss-French architect, designer, painter, urban planner and writer, active predominately in France, during the first half of the 20th century. Today, he is widely regarded to have been the most immensely influential architect, in terms of town planning and the architectural surroundings for which we now see, since Palladio in the 16th century. Born in Switzerland, Jeanneret nurtured his artistic

The Moral Principles Of The Army - 768 Words

Army Doctrine Reference Publication 1-0 states, â€Å"living by and upholding the moral principles of the Army Ethic† is the foundation to our profession. An organization cannot survive if there are no foundation for morals. The organization will internally implode. This is a critical fact for the Army. Individuals that do not have a foundation that aligns with the Army’s foundation is detrimental to the organization. The purpose for this short paper is to explore the fundamentals of our profession; examine the need for structure; how to return to basics of the profession; who needs to enforce standards; finally, implementing a culture change within the Army. Army leaders have categorized the four problems that currently plague the Army Established on July 14, 1775, United States Army emerged during the conflict between the French and Indians. The Army, created to fight and win our Nation’s wars, has experienced its fair share of battle. July 4, 1776, marked a change that would require the Army’s engagement. The Declaration of Independence, signed by 56 individuals from 13 colonies documented that day their high treason (â€Å"The Price†, 2013). Every original signer and their family were now targets. These individuals, identified by the King of England, became the hunted. Many were tortured and killed. In 1776, Congress appointed George Washington as the Commander and Chief of the Army. Standards and regulatory guidance began developing shortly after WashingtonShow MoreRelatedKant on Moral Duty1066 Words   |  4 PagesKant: â€Å"Moral Duty† Kant describes the moral dilemma of telling a lie. Kant applies that the meaning behind the false claim is what determines its morality or whether it shall be accepted. The morality of the act relies upon whether it is â€Å"clever† and self-benefitting act or whether it is a matter of duty to make the false promise. (Kant, p. 431) He claims that one commits the act of lying in order to free themselves from a their current situations of disadvantageousness; however, it is importantRead MoreU.s. Armys Collective Team Efforts1291 Words   |  6 Pagesâ€Å"This We’ll Defend† (U.S. Army Moto) are the words that encapsulate the ideals of the United States Army. Each word is meaningful. This refers to the United States, the U. S. Constitution and liberty. We ll references the army s collective team efforts, and defend refers to the primary function of the army as a defender of the nation, not an aggressor against others. () It was first used by the War Office of the Continental Congress during the American Revolutionary War in 1778, and it hasRead MoreNapoleon Bonaparte On The Military Revolution1531 Words   |  7 Pagesstruggle between the different parties inside the country. The ratio of crimes increase rapidly and the country become an arena for revenge and executions. The principle of the revolution didn’t fully apply, revolution was in a real danger of fail. but even that ,and in the same time France maintain an acceptable and convenient army which could prevent the challenges from the neighborhood state around France which considered the ideas of the French revolution are endangering their regimeRead MoreThe Army As A Profession Of Arms1283 Words   |  6 PagesOver centuries, the Army established and continues to validate itself as a Profession of Arms. As a department of the US Military, the Army earns this title by providing the unique service of defending the Constitution and the American people. In order to be a Profession of Arms then, the Soldiers that fill the Army’s ranks must be professionals. These professionals are morally and legally bound by the Army ethics to constantly develop their occupation specialties and apply them â€Å"ethically, effectivelyRead MoreColonel (Col) Michael Steele’s Toxic Principles934 Words   |  4 Pagescultivated a command climate focused on three core principles: personal protection, precision, and lethality. Although these three core principles narrowly aligned with the Armys Soldiers Creed, Col Steele’s principles did not reinforce the Army’s individual and organizational core values. 3rd Brigade’s disassociated ethical subculture fostered a toxic environment which compromised both subordinate commanders and individual soldiers moral standards to various extents. Col Steele’s vague guidanceRead MoreMoral Philosophy And Its Strength And Weaknesses1350 Words   |  6 PagesA system of moral principles is a definition of ethics in a culture or a group. Principles or rules of right conduct or the distinction between right and wrong are one definition of moral. In this essay, I will search for my principles and how I ought to live my life. What do I believe in and how do I apply this in my duty as a human being, as a father, husband and a military officer. In other words, I will search for my moral philosophy. Furthermore, I will explain my moral philosophy and itsRead MoreThe World s Biggest Ethical Mistakes1093 Words   |  5 Pagesreturns to the owners of the company† (Sun). To everyone’s fascination, however, the company made one of the world’s biggest ethical mistakes. During the human rights dilemma in Burma, Unocal helped break one of the four key moral standards of life: Respect everyone’s moral rights. Even though Unocal may not have directly given out the orders that created the dispute, it was in the company’s best interest to remove the Karen people from their rural homes in the South (Velasquez 125 and Brown 146)Read MoreNapoleons Warfare Strategies And Tactics On Modern Day Warfare1275 Words   |  6 Pagespurpose is to point out the impacts of Napoleon’s warfare strategies and tactics on modern day warfare. It will analyze the principles Napoleon used during his era, and they in clude the theory of nationalism, creation of the corps’ system and leading disciplined and professional armies. The principle of the theory of nationalism is all about being patriotic. Napoleon used this principle during his time and it is highly implemented by military today. Nationalism refers to being loyal and devoted to one’sRead More Terrorism and the Just War Tradition Essay1055 Words   |  5 Pagesethical calculus, in which moral reasoning and rigorous empirical analysis are meant to work together, in order to provide guidance to public authorities on whom the responsibilities of decision-making fall. This essay will study the tradition and apply it to the Sept. 11 aftermath.    From its beginnings in St. Augustine, just-war thinking has been based on the presumption -- better, the classic moral judgment -- that rightly-constituted public authorities have the moral duty to pursue justiceRead MoreRichard Hare s Moral Judgement1686 Words   |  7 Pagesâ€Å"Richard Hare is one of most foremost contemporary defenders of utilitarianism today. He is committed to the principle of utility - to the act which does more good, gives greater benefit, or which satisfies more preferences, or the stronger of two or more preferences.† (Hare, 1981). This essay will discuss how the Philosopher, Richard Hare, derives preference utilitarianism from moral judgement aspects such as prescriptivity and universalizability using various different example(s) to explain and

The St. Catharines Standard Essay Example For Students

The St. Catharines Standard Essay The St. Catharines StandardI choose to do my essay on the St. Catharines Standard. The Standard isthe St.Catharines and Thorold area newspaper. It provides us with the localnews, advertising and it keeps us in touch with what is happening all over theworld. It was first owned and runned by the Burgoyne family and was printed inSt. Catharines but, was sold last year to Southam Inc. and has started to beprinted in Hamilton. Southam Inc. also owns other papers such as The HamiltonSpectator,The Ottawa Citizen and The Kingston Wig. Here are some questions thatI have made up about The Standard and I have found the answers for them. 1.How important is The Standard to our economy?The Standard is pretty important to our economy. It provides thepeoples of St.Catharines and Hamillton with jobs. It also lets the localbusinesses advertise their business to the people and attracts businesses to St. Catharines. Which brings money to the city. And finally, I provides St. Catharines with the daily news about the city and all over the world. 2.What is the source and type of the paper and why is it used?The Standard gets their paper from wherever they can get it the cheapest. It is Recycled Newsprint. Recycled newsprint is paper that has been previouslyused paper that has been shredded, de-inked and then turned into pulp so it canmake paper again. This type of paper is used because its economical,lightweight, recyclable and is available world wide. 3.What is the process of making the St. Catharines Standard?The First step in making the newspaper is in the advertising department. The workers in the advertising dept. sell space in the paper to local businessesfor ads. This pays for the paper to be made. Then the ads are produced and areredied for the paper a day before it has to be made. After the ad space is soldthe paper is sent up to the editorial room so they can look at the space notoccupied by ads and decide what stories the need to fill up the paper. Now tomake the paper! The pages are assembled and the ads and stories are cut andpasted on to boards. After that a negative is shot of the board. Then theytake the negative and make a copy of it on a metal plate. They take the plateand mount it on the press. The pressman begin to roll the press, adjust theinks, check the colour and registration prints. The paper is then sent to themail room and counted ; labeled for its destination. They add the flyer andbundle them up. Then the finished paper is sent to St. Cathaines. TheCirculation Department then sells the paper through stores, newspaper boxes andcarrier s. And that is how the paper is made! Business

Creativity and Innovation Management

Questions: (1) Describe the starting challenge in the chosen situation of your group, identify the methods used to better establish and define this problem, and clearly show the project focus. (2) Describe exploration and idea generation methods and techniques applied to your identified problem, and show what was found during exploration, and the ideas generated. (3) Describe methods used for evaluating and developing the ideas generated into possible solutions, and show the results, outcomes, solutions, designs, or strategies developed, including any possible recommendations. (4) Include some reflection on the strengths and limitations of the methods / techniques used in your project. (5) Include copies of supporting documentation that show the groups work and application of creative techniques (e.g. Mind Maps, ideation notes, photos, visual representations, and a copy of any PowerPoint slides. Answers: 1.0 Introduction In this assignment, it has been described that how innovation and creativity can be model and deliberate creative thinking skills can applied to solve a real life problem. This study will help to find out the opportunity to observe and analyze different creative thinking process. For this study, the company Woolworths has been selected. It is one of the most successful retail organizations of Australia. The company is presently facing issues related with human resource management. They are such as less chance of promotion, unethical working hours and gender discrimination at workplace. All these issue have affected the business performance of the organization. Creative problem solving method is used to resolve these issues of the organization. 2.0 Overview of the company Woolworths is a supermarket of Australia established in the year of 1924 (Woolworths, 2016). The total revenue of the company is A$ 40 billion. There are more than 111, 000 employees are involved with the company. Currently the company has more than 980 stores in Australia (Woolworths, 2016). It has been found that some of the Woolworths supermarket trade as Safeway. The brand slogan of the organization is The Fresh Food People. This long term campaign had been developed by the company in the year of 1987 and it existed until 2012 (Woolworths, 2016). Then the companies changed its slogan and directly identify it as Aussie. In the year of 2014, the company had brought back its old slogan. The company has developed its offercard to attract more customers towards its services and products. Presently there are more than 1 million customers are presently connected with offercard of the company. As Falkoski (2012) stated that, Woolworths is one of the most recognized brands in Australia. T he company has developed world class experience for its customers at all level of business. As Arajo Burcharth Knudsen and Sndergaard (2014) stated that, the current growth plan of the organization includes four major strategies. They are such as: Leading the food and liquor business in Australia Developing company portfolio to maximize the value of shareholders Maintaining the track record of new growth business Implementing innovation to improve business performance 3.1 Challenges within the organization (Problem Statement): Presently the company Woolworths is facing various employment related issues. There is a survey analysis has been done on 900 employees of the organization. It has been found from this survey analysis that there are two major issues that employees have to face in a workplace. They are such as unfair hours of working and less chance of promotion. As Falkoski (2012 stated that less chance of promotion has decreased the motivation level of employees, which affect their business performance. As De Spiegelaere et al. (2014) mentioned that, many employees of the organization has face bullying while working in the workplace of Woolworths. As the job security level of employees is high at Woolworths, some employees try to change the roster drastically to save the wages (Bais, 2012). In order to gain better position in the company, some employees try to change or control the business operation. As Falkoski (2012) stated that, it increases the stress level of employees at workplace and sufferi ng level of customers. One of the female employees of the organization has stated that she is facing issues related with discrimination. It has been found that most of the management position of the company is holding by males. As Anderson Poto nik and Zhou (2014) argued that some of the managers of Woolworths take their decision about promotion, rewards depending on the age, sex, race, gender and material status of the employee. As Foote and Goodman-Delahunty (2012) mentioned that, over work and little payment is the major issue that the company is presently facing. It has been found that the average working hour of employees of Woolworths is 10 hours in average. Majority of the employees overwork and their pay is much lesser their expected level. As Falkoski (2012 argued that, the typical working day for the company is not fixed, as the management is not being able to develop appropriate time schedule to complete a set work. 3.2 Methods used to cope up with the situation: There are three creative and innovative ways have been proposed by the group in which the critical situation of the company can be handled. They are such as active listening, giving behavioral feedback and be courageous to take tough decisions. Active listening In order to cope up with the problems of employees, management of the organization needs to develop active listening skills (Gregory, 2013). Management needs to turn their attention towards the complaints of employees. They need to jolt down all the problems of employees such extra working hour, less chance of promotion and workplace bullying. After that they need to find out innovative solution for these problems. Giving behavioral feedback The management team needs to analyze the behaviour of all employees. Depending on the assessment, feedback needs to be given to their employees. It will motivate employees towards better performance. Be courageous to take tough decisions In order to stop bullying and organizational politics, the management of the organization has to be courageous to take tough decisions to fire some employees who are related with unethical business practices. Development of weekly roster The management of the organization needs to develop appropriate weekly roaster in order to avoid any kind of confusion related with working hours (Roscigno, Williams Byron, 2012). 4.0 Models used to deal with the situation: There is a new model of employee engagement has been implemented in the company in order to deal with the situation. It is known as refreshment model. This model has following factors which are suitable to resolves the issues of the company Woolworths (Stainback Irvin, 2012). They are such as: Time for a change In order to control bullying inside the organization, the management of the organization needs to implement some changes. They need to develop Zero Tolerance Policy (ZTP) in order to stop mental and physical harassment of female employees (Roscigno, Williams Byron, 2012). Making work attractable As Gregory (2013) stated that, the company needs to think about improving their engagement with the employees. They need to capture employee feedback and their sentiment about their work (Stainback Irvin, 2012). It will make the work more attractable. The HR department needs to develop fun sessions every week to develop a friendly working environment. Compensation and remuneration The management of the organization needs to develop effective compensation and remuneration program so that employees of the organization become motivated towards their work (Anderson, Poto nik Zhou, 2014). The management needs to find out the best performing employees and give rewards and promotions accordingly. As Falkoski (2012) stated that, it will motivate employees to conduct their work in appropriate manner. 5.0 Methods for evaluating the ideas There are a number of methods which are used for the evaluation of ideas. In this section, three most important methods of idea evaluation have been discussed. These methods are namely, Six thinking hat. Six Thinking Hats is one of the time-based, proven and practical thinking tools that provide a framework to assist people in thinking clearly and thoroughly by directing their thinking attention in one specified direction at a time. This is a simple mental metaphor and is easy to put on and to take off. It can be seen that each hat has different color that signifies different thinking ingredients. Sheth (2012) has stated that six thinking that facilitates productive thinking, collaboration, creativity and creativity. Most importantly, this enables the unique point of view of the persons to be highly included and considered. It is regardless to say that the critical thinking procedure can be complex and this might be confusing. However, it can be stated that one of the well proven and successful methods for organizing both the group and individual thinking is the Six Thinking Hats, which is also known as De Bonos Six Thinking hats (Gregory Masters, 2012). This procedure was first int roduced in the year 1985 by Edward De Bono in a book with the same name. The six thinking hat is a time-tested, practical thinking tool which provides the framework for helping people to clarify thinking and thereby directing the thought process. Geissler, Edison and Wayland (2012) in their research work have stated the fact that human thinking is unstructured and reinforced in a procedure that different types of thinking can drive the individuals and design the thinking groups to think in an unorganized manner that often leads to the unexpected out comes. In this part, details of this model have been explained for gaining in-depth knowledge on this model. Blue Hat Thinking Process focus on the below mentioned points like thinking about thinking, what thinking is required, organizing the entire thinking procedure and properly planning for the action. Therefore, it can be stated that the Blue Hat is used to manage the thinking procedure. Smith and Cook (2012) have stated that this is the control mechanism that makes sure that the guidelines of the Six Sigma hats are observed. In a nutshell, it can be mentioned that the blue hat thinking concentrates on managing the entire thinking procedure, focusing on that point, next steps and the action plans. White hat thinking process focuses on the thoughts on information, especially the facts and the figures. This includes what information is available and how to get this information. Other considerations of this hat process are information and data, neutral and objective, what a person know, what a person need to find out and most importantly, how a person would get the information they require. Smith and Cook (2012) in their research work have started the fact that this white hat calls for information known or required. It can be seen that during this part, the stock holders only share the information and data regarding the issue and take the notes with it. Therefore, it can be stated that no further development in the thinking procedure should be done and the questions in this section can be what available information is and what the facts and figures that one have are. Green hat thinking process represents that creative thinking procedure part of the discussion. This part focuses on conscious creative effort and at the same time generates ideas and look for the best possible alternatives. This part focuses deeply on solving the issues and gives innovative ideas of what the features can be implemented. Therefore, it can be opined that arguments and endless discussion become a thing of the past and thinking becomes more thorough (Smith Cook, 2012). Figure: Six thinking Hat approach (Source: Sheth, 2012) Yellow hat thinking- Yellow hat helps to explore the plus points and positive thinking. Through this hat, the optimistic, clear, constructive and effective thinking are processed. It helps the individual to see and assess all the benefits of the decision and their values. It helps to explore the brighter and sunny side of the decision and 1thereby promoting the implementation of the decision (Sheth, 2012). Therefore, it can be said that the yellow hat is the sign of positive thinking. It helps to explore why the idea is suitable in that particular situation when the decision has been taken place. Black hat thinking- The black thinking hat is the sign of cautions in the decision making or through processing regarding an idea. In this condition, the black hat thinking helps the individual to see the difficulties and dangers in the idea or decision making in the business process. It helps to spot the risks of the process which would be implemented through the though process following the black hat thinking. As the yellow hat thinking, in this process, logical reasons are also given, however, this time, the negative sides of the though process are highlighted (Smith Cook, 2012). It helps to direct the thinking by analyzing the facts that why the decision might not work. Red hat thinking- The red thinking Hat represents the feelings in thought process and idea shaping. The red thinking Hat promotes the emotional sides of the decision. It helps to think with judgment, institution and suspicions. While thinking by following the red thinking hat, or while wearing the red hat, the issues in the decision making through the institution, emotion and gut reactions are explored, thereby helping to prioritize the emotional aspects in the thought process and their contribution in the process where the decision or idea would be implemented. It helps to prioritize the current feelings of the thinker, the feelings can be changed through the decision making proves, thereby changing the entire thought process and final outcome of the decision (Gregory Masters, 2012). However, this thinking hat does not support the clear, logical thinking. In this context, the importance of this thinking hat is less than the other thinking hats, it is because, in professional decisi on making, there is no place for emotional judgment in business. 5.1 Outcome of the process: The outcome of the six thinking hat gave rise to the same solution. The ideas, which were generated for solving the employee related issues in Wool Worth like gender discrimination, unfair working hours and less chances of promotion, are intended to solve by the process of group idea generation (Jiang, Wang Zhao, 2012). The first and foremost idea that came up for solving the concerned problem is to design the company specific human resource policy. Thereby design a significant pay structure and convenient working hour. Both of these models depicted that it is the most important idea that came up. Next in the queue was the idea of implementing zero tolerance policy in order to avoid the gender discrimination (Eisenbei Boerner, 2013). 5.2 Recommendations: Therefore, in order to provide plausible recommendations it can be stated that the group is efficient enough to come up with the plausible ideas that can help the company to cope up with the current scenario. However, the idea evaluation process has determined which idea is more important and which one is more essential to be implemented. Therefore, it is recommended that the company should follow the ideas given by the group. 6.0 Strengths and Limitation of the process used: Strengths of the Six thinking hat approach The six thinking hat approach is one of the best tool for brainstorming which helps to shape the decision making process. The six thinking hat approach also helps to improve the communication process, both verbal and non verbal. One of the major strength of the six thinking hat approach is that, this approach promotes the creative thinking. It helps to improve the decision making process in addition to the communication improvement. The improvement in decision making helps to improve the critical thinking capability of the thinker, thereby enhancing the potential of being a leader and shaping the career path (Sheth, 2012). It is a convenient mechanism for switching gears. The six thinking hats approach allows the thinker to make decision without having risk. The six thinking hats approach allows the process of understanding multiple perspectives on any severe issue generated in the organization. The six thinking hats model helps to concentrate upon thinking process Limitations of Six Hat thinking approach However, after going through this six thinking hat, it can be seen that the realistic application of this model is comparatively less. However, it can be stated that the disadvantages of the Six Thinking Hats are much less compared to the advantages and these have been mentioned here. The entire procedure of thinking is highly time-taking. Moreover, some of the team members prefer to think alone rather than in a group and most importantly, conflicts can still take place between people of different perspectives (Geissler, Edison Wayland, 2012). 7.0 Documents in support of the group work Figure 2: Mind map (Source: Author) It has been found from this mind map that there are 5 major issues are related with innovative solution development. They are such as meaningful work development, hands-on management, and positive development of working environment, growth opportunity and trust in leadership. The company needs to develop small and empowered teams to monitor all the issues of the organization. Woolworths need to develop transparent goals so that task can be divided effectively between different employees. As Falkoski (2012) stated that a company must need to focus on self directed dynamic learning and training program to increase growth opportunity of employees. Increasing transparency and honesty in the leadership style can motivate employees to work ethically. In order to gain in-depth knowledge, some other models and theories have been gone through and it has been seen that Six Thinking Hat is the most appropriate one in this regards. Over the other models and theories, this six thinking hat theory allows one to say things without any risks and successfully generates understanding that there exist multiple perspectives on a particular issue. Apart from that, it has been seen that this model is one of the convenient mechanisms for the switching the gears and focuses intensely on thinking. It is needless to mention that in case of innovation, focusing intensely on thinking is highly necessary and this model precisely leads to more creative thinking. Some other models have failed to enhance communication procedure and on the contrary to this situation Six Thinking Hat is more efficient in improving the decision making procedure. Therefore, the selection of this model is justified enough in this research work. Reference List Anderson, N., Poto nik, K., Zhou, J. (2014). 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