Describe the best tactics and techniques for message presentation, Essay

Describe the best tactics and techniques for message presentation, regardless of medium - Essay Example People spend their time reading blogs, and they end up trusting bloggers. It is important to know how to pitch a campaign to bloggers. Bloggers always require the right approach from any prospective client (Eberhart, 2012). Firstly, they require the client to formulate an exciting offer. The client should assure the blogger of some benefit from pitching the campaign on his or her blog. Secondly, the theme of the message should be simple and straight to the point. The subject should not sound as if the blog is trying to promote sales. Third, when pitching a campaign to bloggers, always bear in mind that the blog is about them. Bloggers strive to be successful, and the message ought to deliver value. Lastly, the most important point is that the pitches should always be as personal and customized as possible for a specific blogger (Townsend, 2009). Individuals should exhibit readership qualities if they are willing to identify the best blogger. An individual who has been active in reading the blogger’s work would know their recent blogs and what they prefer to write about. Such an individual would have some opinion towards the blogger’s work. A blogger should maintain a high ‘post frequency’ to be relevant and to maintain an engagement with the audience. The blogger’s relevance would be evident if his or her blogs maintain a strong social presence and receive comments, and he responds to the comments. Identifying specific blogs would entail evaluating their potential reach. A blog’s potential reach should be directly proportional to its amount of subscribers. There are numerous avenues on the internet where people can find specific blogs or bloggers to pitch their campaigns. Social media sites are the readily available and easily accessible online platforms where to search for specific blogs or bloggers. They include; Facebook, Twitter, Google+, Tumblr, Wordpress, and Linkedln Influencers. There exists a link between the presentation of the