Effect of Celebrity Endorsement on Consumer Behavior on the Youth of Pakistan Essay

In our enquiry we have to just focus on the youth so our target ara is Lahore because more than 75% are students are hither. We chose Lahore as my population because it is well develop city and here large number of consumers are educated as match to other many cities. More over people from all over Pakistan are living in Lahore.Sample sizeA archetype of two hundred consumers was chosen on the basis of saucer-eyed random sampling because the responsive are divided on the bases of demographic comp acent part like age. We categories the sample of 200 respondents 160 males and 40 females because mostly females do not gave proper response.Sampling TechniqueThe info has been collected from the respondent living in Lahore with the help of Mail questionnaires, consisting of 12 questions were developing to mensurate my observation and give study a direction. we chose the probability based simple random sampling because the respondents are divided on the bases of demographic work ou t like age(16 to 30).Unit of analysesIn this research paper we chose the individual soul through the mail questionnaire because every individual have its own knowledge regarding buying so they individually can slow gave response that both celebrity endorsement effect on buying behavior or not.Research InstrumentWhen we choosing a research instrument we focus on dimension of variable and similarly validity and reliableness of variable so, we chose the leveling method as research instrument. Through scaling method we easily measure the idea, concept theme and document of research problem. We use likert casing in our questionnaire. entropy collection methodBasically in this paper two types of entropy have been used. Both are listed below I. uncreated data Primary data is the one which is collected from the scratch pith that the data is collecting from the source and it has not changed hands. In this paper particular data has been collected from the respondents from Lahore via mail questionnaire that consist of 12 questions. The questions were structured, placed in a sequence to understand the consumer perception. The respondents were chosen randomly and the data obtained from their questionnaires was analyse to come up with the findings.II. Secondary dataSecondary data is the one which is collected from secondary source. This research study also contains secondary data .The secondary data was collected for the purpose of literature review. The secondary data was collected from different research journals and furthermore from different websites were used for this purpose.Data OrganizationData organization is also called data slipstream. Data washing means separate the data of out layer and those respondents who just execute the questionnaires without any thinking.Reliability and Validity of DataIn this step of research design check the data validity and reliability so, for checking the validity and reliability of data we focus on different test. We choose the t-test for checking the validity and reliability of our research study.Data synopsisIn this research paper for the analysis of data we focus on goodness of data, hypothesis testing and also focus on feel for data. In goodness of data we regard the reliability and validity of data and in hypothesis testing we collect that either my research study approve or disapprove. We analyze our data by regression and simple percentage method by exploitation SPSS software.