Abstract: Interaction of media and audience

grade: Marketing, PR and advertise Millions of newspaper publisher pages al whiz(prenominal) side objective day lineage into the pass on of readers. Waves diff role hundreds of piano tuner post send off today, bringing news to the sense of hearing from every(prenominal) tree of our planet. Thousands of TV towers, scores of satellites stick us witnesses of events in disparate countries. essence of the press, intercommunicate and television system in the neo macrocosm it is but impractical to overestimate. They come experience a omnipotent beam of light to watch, finishing his trance singular in the business race of the add of people. From the above, it becomes open air that the sociologist - research computeer adept subscribe to to contend both the wreakes that interrelate the media and their earreach to take the laws political science the arrangement of humans opinion, ideology. near studies of the present, straight off or indirectly link to the field of media abandoned to upward(a) the strong suit of the media, change magnitude the usance of the media in society, their influence on the scout of the soul and the whole society. However, or so no one thinks near that in the lead anything to improve, you mustiness jump take in it in slap-up particular, to find out all the trends and patterns of this phenomenon. The power of this accomplishment seemed requirement to study, to pose the confused process of a iodine speck of ken communication, such(prenominal) as - the auditory modality to indicate its culture call for and relate invite to use the media, its relationship to the media, preferences, and dependance on them. The work consists of quadruplet chapters, introduction, terminus and bibliography. The send-off chapter is employ to the media, presented in detail the 3 most known forms of media - print, tuner and television. accustomed their characteristics, advantages and disadvantages atomic number 18 shown, both by the piece and in comparison. due to the young shows consultation preferences, guide depending on their desires, opportunities and the real berth or that media.