The History of General Mills :: General Mills Company Cereal Companies Essays

The History of full general MillsThe company, popular Mills, for which I was assigned, proved to be a worthwhile investment researching since it contains a large portion of the market share of its niche, that creation eat cereals and the like. In conducting the research necessary to find surface if a potential investor might strike interest upon ordinary Mills, we find out a myriad of things. By drawing our attention towards the spreadsheet, which contains the bits of information we affect to infer conclusions, we can see the patterns that develop over a 5 or 10 year period involving such things as transmit price, EPS, ROI, and many others. The following will give around insight into the fib of General Mills among other things.Tracing its history back to 1866, General Mills is one of Americas largest food companies, employing 10,000 people universal and generating over $5 billion in sales annually. Responsible for some of Americas best-known foods, General Mills manufacture s and distributes such staples as Betty Crocker cake mix, Gold Medal flour, Bisquick pancake mix, Yoplait yogurt, and Popsecret popcorn. The company also manufactures breakfast cereals, including Cheerios, Trix, Lucky Charms, and Cocoa Puffs. Its common stock is traded on the New York melody Exchange using the ticker symbol GIS. General Millss original look up was the Washburn Crosby Company, which created legendary Twin Cities broadcaster WCCO. The founders of the Washburn Crosby Company included Congressman Cadwallader Colden Washburn.In 1990, General Mills and Nestl started a 50/50 joint endanger called Cereal Partners Worldwide to market breakfast cereals for both the United States and Europe. CPW distributes cereals fabricate by both companies under the Nestl brand name. Just prior to that, in 1988, General Mills sold General Mills Specialty retail Group, which was the parent company of both Eddie Bauer and Talbots. Eddie Bauer is now defunct.The company merged with Pillsbu ry in 2001. While many of the Pillsbury-branded products are still manufactured by General Mills, some products had to be sold off to allow the merger since the cutting company would have held a very strong monopoly position.